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The scope of this series of articles will be limited to the on-line publicity. (One installment will mention our links to the BBS world.)
I should have farmed out certain areas to other people - I should not have done the whole thing myself. If I were to do this again, I would have to actively hunt down and recruit people who were willing to take on the long-term commitment to, for example, answer questions that came into the 'Help Desk' (more of which later), or research peripheral subject areas (much the same way that one or more persons are designated to research a restaurant guide), and so forth.
Another project that would have benefited from another set of hands was the E-mail Forwarding system. There were basically two areas there - a database to be maintained, as concom members were added and their e-mail address changed over time - and the forwarding via hardcopy of e-mail to off-line departments. Thankfully there were only about 3 departments that didn't have e-mail and received a noticeable amount of mail, and those were Regency Dancing, Writers Workshops, and Green Room. (Actually, the few messages that came in to the Green Room address were really personal messages for Fuzzy. But that's another story.)
So, anyhow, the thing I would do differently would be to try harder to recruit a larger team of on-line helpers, with clearly designated jobs to do.